I think if you were to summarize the vision that we both share, it would be about growth. We both think there is a very good growth opportunity for the F.
That requires a long-term perspective. It requires investment. They have committed to that. And for a news organization like the F. What is lacking is some fuel in the tank and the ability to spread our wings a bit. To be sure, Japanese companies such as Toyota and Sony are renowned for their willingness to invest, and for their long-term focus. But Japanese newspapers, including the ones owned by Nikkei, are also known for taking a less aggressive stance toward news than many of their Western counterparts.
I asked Ridding if the F. And frankly, their understanding of it, and how we operate, was profound. Ridding, a former F. They are very clear about that. The conversation turned to broader issues related to digitization and the search for a workable business model.
Why did the F. Ridding began by reviewing some history. In the old days, people would have a newspaper, maybe two. And then, the usual transition, they would go to the home page.
People are finding F. The replacement was cheap trial subscriptions. If you go to the F. In the U. One of things we looked at was Ancestry. The idea is that for a nominal amount you can read as much as you like, and that creates a habit. Now year two of that three-year plan, he did not provide context on how much money the company is pooling — or will continue to invest — into its U. Or Americans that have family, business or academic ties to global markets.
The publication is focused on news quality, over specific beats or filling teams. A US-China correspondent role for its D. The FT also has an office in Chicago. The Houston bureau is technically a reopening — the FT had an office there that shuttered over a decade ago. The joint bureau will be mostly about pooling resources and sharing a physical space. Editorial will remain separate. However, there may be opportunities down the line for the FT and Nikkei to co-host events, Spiegel said.
In August, the FT will open another bureau in the Los Angeles area to cover the media and entertainment industries. These new bureaus mean the FT will have more offices in the U. S than in the U. And as syndicated readership surveys show, those readers are senior business decision-makers, high net worth consumers and influential policymakers. This combined global audience number is assured annually by PwC. Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.
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