If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. This consumer is all about celebrating life, friends and family, which Avion does.
To start, Avion was featured on the hit HBO program Entourage which was not a paid activity but rather an example of good friends supporting each other. In this case, Doug Ellin needed a story line and Kenny Dichter, my co-founder, and I gave him the idea to include Avion and he ran with it. Secondly, the proof is in the bottle, which is key for our Ultra Premium Spirit. Their team is as passionate about the Avion brand as I am, which was important to me.
These three examples are just a short list of how innovation and laser focus on creating a quality product has made Avion the fastest growing brand in our category. Jeezy, how do you think you can be part of that growth?
How can you sustain the growth you've had? I told Ken as our relationship grew that I was willing to help him in any way I could. I love the brand and I love this guy. I look forward to helping the brand to grow by providing Ken with advice regarding the multicultural community and by continuing to keep Avion as part of my lifestyle, just as I did before.
Like I said, I loved this brand before I even knew Ken so sharing enthusiasm for the brand comes very easy for me. My fans have come to know that I'm not about the check and I don't say things that I don't mean and because of this authenticity they trust me. I will never betray that trust. Ken, There are a lot of Tequila's on the market. Avion is very special.
From its luxury packaging to its award winning, Best in the World liquid to its innovative approach to marketing. Rarely do you see brands that can merge both the lifestyle and quality aspects of a brand. Avion has been able to deliver on both promises and this is the reason we resonate with different people around the world, from hip-hop artists such as Jeezy to the most discerning mixologists and spirits aficionados.
Our goal is to be a dominant player. But to be number two in this space? There is no question in my mind that we will be. Our product is featured on Entourage on HBO and was written into the entire story line. And when people taste this product, they will say, this is great. The other key is work ethic and our team living the brand and being out there with the customer and consumer.
Getting a distributor is almost impossible because of the consolidation, but they have the power and the clout to get you out there. And we should not be celebrating because there is a long way to go. Never in a start-up can you just sit back.
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